The Prid’s “Love Zero”: Music review

With relentlessly driving guitar and basslines, and with drums that are attacked with a raw reckless abandon, the songs on The Prid’s 2003 album “Love Zero” smash their way into epic crescendos with an intensity more punk and post-punk than goth. There’s a sense of the anxious urgent stifling claustrophobic world of Joy Division throughout the first half dozen songs, after which the title track’s bassline introduces a step forward into New Order territory and the vocals even carry a hint of the XX, though without any of the drabness of those guys.
The wave of distortion washes you up on the shores of the beautiful acoustic penultimate track, “Artificial Heart Designer,” and the final track “Not even sometimes” splits the difference for a finely balanced album closer.


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